My work stems from my deep fascination for contemporary society, its inherent voraciousness and its capability to produce information, false narratives (fictions), utopias, different roles and complex identities. Consequently, I scrutinize various phenomena produced by our society, such as global markets, the cultural industry, the transformation of obsolete public spaces and infrastructures, the acts of aggression towards the landscape, viral transmission of information, the suburban lifestyle, the virtual experience, social networks, along with some other massive events (sports, political campaigns, charity shows, etc.)
In my career’s early stages I used to develop complex series of paintings along with mixed-media works that included drawings, collages and texts. Nonetheless, in the past decade my work has become more and more conceptual thus requiring the use of thematically focused, interdisciplinary projects and a hybrid strategy based on visual imposture, provocation through texts, subversion of values and contrast. This rapid evolutionary process has given me the chance to use other techniques such as digital photography, computer-generated imagery, video projections, sound art, and installations.
Generally speaking, my multimedia, interdisciplinary projects are meant to somehow challenge the observer. To do so, I construct a remarkable personal universe grounded on observation and a thoughtful analysis of our society’s latest developments in the fields of social structures and information technology. I aim to create fictions which subtly portray a thoughtful, critical perception of our society’s most widely accepted models, archetypes and utopias. Within this conceptual framework, I deal with some key issues of existentialism but now updated, such as the individual’s transforming potential, the quest for material and ethical success, personal memory and collective forgetfulness.
I therefore juxtapose clearly techie pieces with others of a more “traditional” or “retro” quality, executed with obsolete technologies and everyday-life objects. Often times I use archival materials along with shabby, scrapped machines which nowadays are considered junk while not so long ago they illustrated the concept of wellbeing and symbolized utopia. It can be inferred that most of my works are false to a certain extent, meaning that whatever they represent is a mere simulation created by individuals to nicely fit in certain social groups, to deliberately deceive themselves, or to activate novel ways of avoiding isolation.