"HIPERCONSUM"
ATARÀXIA - Contra l'era de l'excés
Friday 12th of February - Friday 4th of March (2016)
Sala Fortuny (Centre de Lectura). Carrer Major, 15. Reus (Spain)
OPENING RECEPTION: Friday 12 of February at 8 pm.
JORGE CONDE, LAURA CARRASCOSA, FANI PIZARRO, ÀNGEL POMEROL
"HIPERCONSUM" explores the idea of novelty and consumerism in today's market societies from a collective perspective. Excessive consumption often times is used as an alienating, relieving mechanism. It also serves as an instrument used by individuals in order to overcome peer pressure, be accepted in certain circles, and to exhibit socioeconomic status. Within this context, mass media function as an extremely powerful tool for the creation, communication and dissemination of needs.